Why is beer advertising so bad?
Have we as a society gotten so besotted with ad messages that we can’t even make a good beer commercial? ( don’t include Corona in this assessment, whose simple work I still find to be splendid.) Now I admit to getting a chuckle every so often hearing the “real men of genius” radio, but it certainly doesn’t make me want to quaff down a Bud Light. But could the Coor’s Light frozen silver bullet train be any more inane?
Coors Light advertising, according to a senior marketing executive, gets back to the brands roots of “refreshing and cold.” Refreshing and fun are Coke’s core attributes; so is it any wonder when I see a Coors Light commercial I get thirsty for a Coke?
I’m a beer guy. There are a lot of things that might induce me to drink a frosty one, but a frozen train darting between a bunch of smiling blonde women isn’t one of them. Hmmmm, or is it? Sigmund?