Daily Archives: December 30, 2009

Predicktions[sic].

0

I came across a great 2010 predictions article this morning, though I had to find it by reading John Durham’s wall on Facebook (John is a principle of Catalyst:SF a haps dig. co.), which pointed me to a IAB SmarBriefs piece, that directed me to, of all places, Adweek. Can you say circuitous? Here’s the piece.

Anyway, it made me think about doing a couple of predictions of my own.  (RIP William Safire…I loved your yearly predictions with the multiple choice answers.)

 Here are my predicktions:

  •  The Dachis Group will be purchased by a big consulting company. Capgemini perhaps.
  • Razorfish will snap out of its post-Microsoft “Where are my stock options?” malaise and see mad growth fueled by traditional brand business.
  • Iran will continue to revolt and the Iranian gov’t will buy Twitter.
  • Pete Doherty will clean up, become a father and get hit by a bus of tourists.
  • Gareth Kay’s name will make it to Goodby’s stationery.
  • BBH will lose the Cadillac pitch because of a dream someone at GM had.
  • The economy will show signs of real life by the time the leaves pop.
  • Brand strategy will make a comeback following tactics-palooza.  
  • A teenage with a vowel in her name will emerge as the next Mark Zuckerberg.

 Peace it up!