Over the holiday season, 1 in 6 people who bought computing devices around the world bought Apple tablets.  In retail, the “attachment rate” is the rate at which people attach or bundle an additional product with the main purchase.  If you are a company that manufactures tablet carrying cases, you want your case attached to tablets.  And the notion of one case per tablet is silly.  

Were I in leadership position at a tablet case manufacturer, I’d spend some serious time designing for the youth market and start with college kids.  I’m not talking about putting stickers on iPad cases, I’m thinking much more function and fashion forward. What do college woman want in their cases? Science kids. Business nerds? Rastas, swimmers and lax players? iPad cases need not be the same form sold in different colors, they should be as diverse as the user community.

If you believe tablets are here to stay, then R&D is how you will become a leader in tablet cases.  Create visual designs and functional cases at price points that are affordable and fun.  Think tee-shirt collection. Clothes for your iPad. Some one – probably a college kid – needs to step up.  This is going to be a hot market. Peace!