If you wrote a prescient article in the 90s about the rise and fall of Yahoo! and predicted a future in which the company would go on to be a top 10 trafficked website, a billion dollar advertising juggernaut, hirer of one of Google’s most high-flying executives, and a brand with wonderful ballast – only to be bought by the Yellow Pages, I think you’d have been diagnosed with bipolar disorder. But that’s what looks to be happening.

A company that started out in search is going to end up in search in a weird turn of events. An organization that was an Original 6 (hockey reference…Go Rangers) tech company, will end up being a publishing company that is a shell of itself.

That said. I wish them well. I hope all alums remember what the early years were like. I sure do.

What goes around comes around. Sometimes.

Peace.