Apple and the Untouchables.

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The cloud is the cloud.  Apps are the software we all use. Many apps are free, others are pay-for. What the cloud and apps have in common is the internet.  Apple was always a wonderful design company. First and foremost the designs were physical – about the device.  Also the designs were logical – about the software and usability. But physical design is the tangible evidence of what makes Apple graet..

As Apple moves its center, its core, away from the wonderful designs it has created over the last 8 years towards more cloud-based designs (read iCloud) will the luster come off?  Clouds are pretty to watch, but don’t offer the luster of slim, shiny touchables.  I would almost prefer to see Apple go into the car or refrigerator business than the cloud business. But that’s moi. Peace!