Papa John’s. Better ingredients, better ads.

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It’s time to retire John Schnatter from the Papa John’s advertising.  The founder of Papa John’s, the number 3 national pizza chain in America, has long been the focal point of its advertising.  The only other constant has been the line “better ingredients, better pizza”  Not a bad strategy but an unrequited strategy if you ask me.

Better ingredients do make a better pizza, when properly cooked and assembled — with meticulous attention to cooking detail. But all we get is Papa John talking to the director behind the camera on a football field somewhere with a forced smile and a few red tomatoes flopping around the screen.  The dude is a great business man, but has an almost Mark Cuban-like need for air time.

Please sir, go to Italy and cut a deal on some mountain grown olive oil or hand milled flour and get us better ingredients. Better ingredients, better story, better pizza. Peace!