Super Bowl Ad Strategy Awards.

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Introducing the First Annual What’s the Idea? Super Bowl Ad Strategy Contest. There will be prizes (not really), gifts, kudos and giggles. Here’s how it will work. The day after the Super Bowl, please write me (steve@whatstheidea.com) and tell me your two favorite TV spots from the game.  

If you can’t remember the brand, just describe the spot. “You know, the one with the guy who jumped off the cliff with the helmet cam and landed in a kids birthday party.”   But the kicker for this competition is — in your email, please include what you believe the ad strategy to be. Something like “Sell more Planters peanuts by positioning them as healthier than potato chips.” Or “Budweiser tastes better because Clydesdales, are nice to puppies.”  That sort of thing.

The person who comes closest to outlining a real and compelling selling strategy wins. It may just be a congratulatory blog post, it may be a bag of Doritos – depends on my winnings in the pool. Go Hawks. Peace!