Name: Binary Brand Strategy.
Uploaded: 2019-02-05T09:27:18+00:00
Channel: Steve Poppe
Description: If you want to see a nice presentation on contemporary guardrails for strategy and brand planning (they are two different things, says the presentation), please click up Faris and Rosie Yakob’s video from this year’s 4A’s Stratfest, entitled the Gemini Agenda. There’s a lot to like here. One key point they make is binary is

Brand Strategy. Steve Poppe, Founder.

Brand Strategy

Binary Brand Strategy.

Steve Poppe - February 5, 2019

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Tag: gemini project

Binary Brand Strategy.