Name: The Idea. The Performance.
Uploaded: 2014-07-03T07:40:40+00:00
Channel: Steve Poppe
Description: Anything Elizabeth Hurley does I like. No really, anything. In this Droga5 ditty for Newcastle Ale, there was an idea, great copywriting and a compelling performance. It made me thirsty. Great work contains 3 things: an idea, proof of idea and performance. Ideas without proof may take hold but don’t really impact sales. Ironically, ideas without

Brand Strategy. Steve Poppe, Founder.

Advertising

The Idea. The Performance.

Steve Poppe - July 3, 2014

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Tag: Newcastle ale

The Idea. The Performance.