Think Bigger.

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The Center for Disease Control and Prevention estimates that 1 in 3 American adults is obese. Excuse the pun, but that’s a huge market.  Are airlines doing anything about it?  Yep, seatbelt extenders.  On a plane in coach when the person in front of you puts back their seat, if you have a big belly, you can’t open your laptop. You can’t open your laptop if you have a medium belly.

Besides clothing there are a ton of products that can be redesigned to fit the big form person. Beach chairs, lawn chairs, living room chairs.  Moving theaters should provide adequate seating for larger adults. Big is big business…just ask NBC.

Wal-Mart or JC Penny’s would be smart to create a store brand catering to the big. Peace!