What’s the idea with Barack Obama winning? Here’s a clue. This is an email he sent out to supporters upon hearing of his election. Note the time:
From: Barack Obama [mailto:firstname.lastname@example.org]
Sent: Wednesday, November 05, 2008 12:11 AM
To: Terrence Last Name
Subject: How this happened
I’m about to head to Grant Park to talk to everyone gathered there, but I wanted to write to you first.
We just made history.
And I don’t want you to forget how we did it.
You made history every single day during this campaign — every day you knocked on doors, made a donation, or talked to your family, friends, and neighbors about why you believe it’s time for change.
I want to thank all of you who gave your time, talent, and passion to this campaign.
We have a lot of work to do to get our country back on track, and I’ll be in touch soon about what comes next.
But I want to be very clear about one thing…
All of this happened because of you.
Remembering to say “thank you” is an important way to build loyalty. Peace!