One of my favorite advertising campaigns is for Frank’s RedHot Sauce. It may be my only favorite ad campaign. I heard if yesterday morning and had to remark about it to the lady at Ace Hardware. The business strategy is to get consumers to put Frank’s RedHot Sauce on more dishes. I use hot sauce on burritos and tacos only. My brother in law from North Carolina likes it on his eggs. (It’s not bad.) The more dishes Frank’s can get you to spice up with hot sauce the more sales it rings.
Now normally funny advertising for the sake of funny is not something I advocate. Funny is rarely a brand plank. But the little old lady with the graggy voice who performs these spots is quite the star. But the copywriter is the true star. Each ad repeats the line “I put that shit on everything.” Of course the word shit is beeped out. The bleeped word is the hero of the spot. Try not laughing. Try not understanding the strategy. Try not visualizing a little old lady putting hot sauce on her breakfast, lunch and dinner.
Some church people will be offended. Some parents with small children will have to explain to their kids why they are laughing. Some will want to protest. Me? I just love that ____. The best ad campaign I’ve heard in a long time. Peace.