Let’s Not Call it Strategy.

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(A self-absorbed poem about brand strategy.)

My paper is power.

My paper is freeing.

My paper creates tension.

My paper doesn’t need pictures.

My paper is musical.

My paper creates language.

My paper is rose-colored.

Always rose-colored.

My paper creates feelings.

My paper encourages doing.

My paper is your paper.

My paper quickens.

If you fight the paper…you are fighting paper.

My paper is the idea to have an idea.