Selling. There’s an app for that.



Selling product is a complex application. It first requires awareness. Then interest, preference and, lastly, action. These 4 steps to a sale are time-tested and when handled properly and thoughtfully can create a customer for life. Just as good technology is built on decisions (ons and offs or 1s and 0s) a selling application requires good logic and pathways.


Online selling, which occasionally is done correctly, sometimes scrambles the steps to a sale. Technology hubs do a good job of covering the bases: they provide prices, democratic ratings, reviews, pictures, names specs, etc. but many online sites short circuit the selling app allowing people to buy things before they are properly “sold.” Marketers who jump to transact business without selling are providers of malware, if I might stretch the analogy. Marketers and consumers beware. Peace!