Slow the Babbling Brook of Tweets.

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A Twitter account is not unlike a thick magazine. One buys a magazine for the writing, the subject matter, pictures and opinion. As the magazine grows broader in its content, as ads are added and more ancillary content printed the book gets heavier. And more sloppy. And cluttered. To me, that’s what happens when you fill your Twitter feed with too much prattle. Everyone loves the randomness of Twitter and the ability to learn from others, but how is that going to happen when you follow 6 thousand people? The chaff hides the wheat as they say.

Top brands tweet 20 plus times a day to break through the noise. I follow 1,500+ people and a single tweet disappears under the fold in a matter of seconds. For people who follow thousands it’s probably milliseconds. I know there are lists and filters but I don’t use them; if there is someone I want to click up, I click them up.

So I’m selective. I review people’s tweets before I follow. I make sure they are Posters not Pasters. I read what they care about? Is it interesting? Entertaining? Can I learn something? If not, I don’t follow or follow back. And I don’t cull the herd too often, but it’s not a bad idea. Keep the people you follow at a more manageable level and Twitter becomes more powerful. My 2 cents. Peace.