The Luxottica Group is buying Oakley Inc, solidifying it as the strongest eyewear manufacturer in the world. “Oakleys,” as they are called on the sand and snow, are design-forward sunglasses that have risen to the top of the sports segment and will help Luxottica enormously. Whether worn backwards by baseball players (Jose, Jose, Jose, Jose, JO-SAY, JO-SAY), straight up by sun-bleached surfers, or as goggles by skiers, boarders and moto-riders, Oakley will help Luxottica gain some serious share. If the Italian Luxottica, adds its sense of style to the American “sports” marketing machine http://oakley.com/innovation/history there should be no holding Oakley back. Watch out Smith! This would be a stock Warren Buffett would buy. Everybody needs sunglasses.
Happy summer. And don’t forget your sunglasses.