Summer Sale.

The Luxottica Group is buying Oakley Inc, solidifying it as the strongest eyewear manufacturer in the world. “Oakleys,” as they are called on the sand and snow, are design-forward sunglasses that have risen to the top of the sports segment and will help Luxottica enormously. Whether worn backwards by baseball players (Jose, Jose, Jose, Jose, JO-SAY, JO-SAY), straight up by sun-bleached surfers, or as goggles by skiers, boarders and moto-riders, Oakley will help Luxottica gain some serious share. If the Italian Luxottica, adds its sense of style to the American “sports” marketing machine there should be no holding Oakley back. Watch out Smith! This would be a stock Warren Buffett would buy. Everybody needs sunglasses.
Happy summer. And don’t forget your sunglasses.