“You” as Ad Agency of the Year.


This week Advertising Age awarded its annual Agency of the Year honors to “You.” On the heals of Time Magazine naming “You” Person of the Year, this award is a little, shall we say, derivative.
Though anyone can make an ad, only a select few can make good ads.  If the consumers are the advertising agency of the year, the business is in real trouble.  The business is changing, yes.  But ad agencies will continue to be the best agents of the selling arts in the near and distant future.