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Brand Strategy. Steve Poppe, Founder.
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About
Process & Pricing
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Marketing
The Is-Does and Branding Fundies.
Steve Poppe
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February 22, 2011
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Marketing
Brand Planning Starts with the “Is-Does.”
Steve Poppe
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July 1, 2010
0
Marketing
Branding and the Is-Does.
Steve Poppe
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October 27, 2009
0
Marketing
A Strong Is-Does
Steve Poppe
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August 27, 2009
0
Marketing
The “Is-Does” in Branding.
Steve Poppe
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April 2, 2009
0
culture-shoveling
Benefit-Shoveling Or Culture-Shoveling.
Steve Poppe
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October 5, 2023
0
benefit shoveling
Benefit Shoveling.
Steve Poppe
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June 14, 2023
0
Brand Strategy
Selling In 30 Seconds or Less.
Steve Poppe
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January 18, 2023
0
Brand Strategy
Boiler Plate.
Steve Poppe
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September 8, 2022
0
naming
Naming Brands Is Hard.
Steve Poppe
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August 31, 2022
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