A friend and co-worker of mine is an investor in a trendy clothing company called Heatherette. Heatherette’s key designers, Richie Rich and Traver Rains, throw a runway show during New York Fashion Week that one is unlikely to forget. The Fall show had on its runway Lil Mama, Jenna Jameson and Kim Kardashian. Anyway, I’m a big Gossip Girl fan and Richie (especially) and Travers are quite camera friendly and animated, so I told my friend he should contact the show producers and try and get a Heatherette product placement or, better yet, Richie and Travers written into a show storyline.
Apparently the PR person didn’t think it a good idea. Too bad.
It seems that though the TV show isn’t off the charts in terms of weekly viewers, its loyal followers are buying the fashions worn on the show ass-over-tea-kettle; some kids and young women, in fact, are walking into stores with magazine pages showing the kilts, blazers, etc. they can’t live without.
This fish definitely got away.