I’m hungry for brand work. Blogging’s fun but planning and talking to people about consumerism is funner. The problem is, I charge money for my work and when I’m not on a job, the planning field lies fallow.
My life is cursed with a brain that watches marketers shoot in the dark. My blood curdles when I see ads, pr, social, and promotion that lacks brand strategy. The owners of this errant marketing will tell you they have a business strategy — to make more money — yet they think by publishing their brand or company name, surrounded by some generic sales effluvium, sales will appear. That doesn’t work today. As I watch all this silliness play out in the marketplace I wonder what could be. If organized.
A brand strategy is an organizing principle for product, experience and messaging. Are you organized? Sure, you say. But tell me how. Tell me how today! I’m giving it away. I’m giving away my critique of your organizing principle.
Write Steve@WhatsTheIdea.com. It’s a limited-time only freebee. I’m hungry.