The Brand Plan Process.
What’s the Idea? uses two primary intelligence gathering tools: 24 Questions, focused on revenue, margin, product and lifecycle (a tool developed in conjunction with AT&T product marketing), and a proprietary battery of Executive and Sales Interviews designed to elicit corporate, brand and competitive insights. In addition, What’s the Idea? uses primary and secondary research, opinion leader interviews, competitive intelligence and consumer attitude research.
Deliverables include Brand Strategy (the organizing principle for product, experience and messaging) and a Marketing Communications Plan (market situation, business objectives, strategies, targets and messaging, tactics, costs and timing).
Examples of these deliverables are available for review upon request.
The cost for these deliverables range from $17,500 – $25,000. Timing is generally 4-6 weeks.
For a more specific price quote write Steve@WhatsTheIdea.com