Name: All Promise, No Proof.
Uploaded: 2023-08-25T09:33:49+00:00
Channel: Steve Poppe
Description: Northwell Health of NY is a brand on which I cut my planning teeth. My work for Northwell began sometime after the year 2,000. The brand strategy developed back then still stands, even though many of the agency players have changed. When I started planning, Northwell, a system of hospitals, described itself as “a loose

Advertising

All Promise, No Proof.

Steve Poppe - August 25, 2023

Marketing

Claim shoveling.

Steve Poppe - November 12, 2013

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Tag: claim and proof in advertising

All Promise, No Proof.

Claim shoveling.