Name: Highland Brewing Brand Refresh.
Uploaded: 2018-02-20T10:48:29-05:00
Channel: Steve Poppe
Description: Highland Brewing is “an original” craft brewery located in Asheville, NC – founded in 1995 by Oscar Wong. When I moved to Asheville and having becomes a big fan of the Highland Gaelic Ale, I decided to contact president Leah Wong Ashburn for a quaff and chat about branding. Ms. Wong, I learned, was way

Brand Strategy. Steve Poppe, Founder. Campaigns come and go, a powerful brand idea is indelible.

Marketing

Highland Brewing Brand Refresh.

Steve Poppe- February 20, 2018

0

M	T	W	T	F	S	S
						1
2	3	4	5	6	7	8
9	10	11	12	13	14	15
16	17	18	19	20	21	22
23	24	25	26	27	28	29
30	31

Tag: craft beer branding

Highland Brewing Brand Refresh.