Name: The Idea. The Performance.
Uploaded: 2014-07-03T07:40:40-05:00
Channel: Steve Poppe
Description: Anything Elizabeth Hurley does I like. No really, anything. In this Droga5 ditty for Newcastle Ale, there was an idea, great copywriting and a compelling performance. It made me thirsty. Great work contains 3 things: an idea, proof of idea and performance. Ideas without proof may take hold but don’t really impact sales. Ironically, ideas without

Brand Strategy. Steve Poppe, Founder. Campaigns come and go, a powerful brand idea is indelible.

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The Idea. The Performance.

Steve Poppe- July 3, 2014

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Tag: The idea and performance. Idea proof and performance

The Idea. The Performance.