It’s hard for me but don’t want to get into politics when I talk about Meredith Corporation, the venerable magazine publisher – so I will leave the Koch Brother’s backing of Meredith’s purchase of Time Inc for another day. I will however dig into a bit of the Meredith brand. Magazines are dead the way TV was dead 10 years ago. Yeah, the model may change, the revenue redistributed, but magazines, written by smart people, supported by wonderful pictures are not going away.
Meredith Corporation, headquartered in Des Moines, Iowa is and ever-shall-be a heartland company. America needs more and more of these companies. Even some in Silicon Valley, tired of the sturm und drang, are looking to moving inland a skosh. What I like about Meredith is they know who they are. Check out the picture of the trowel in front of headquarters. The artist who designed this amazing, simple piece of art interpreted the company better than 100 brand strategists.
As a branding element, this trowel is genius. It’s size, color, placement on the property – reminds employees and visitors every day what’s up at Meredith. Get your fingers dirty, get on your knees and close to the problem, start small to grow big. I love it.
This is a wonderful example of art bringing paper to life. I make paper strategy and I am so envious of those who build the stuff that gives it birth.