What’s The Idea?, a brand strategy consultancy, provides two key services: brand strategy and marketing plans. Marketing plans are certainly more of a commodity. What makes ours different from your garden variety marketing plan is the brand idea and proof array are embedded. In other words, the tactics are intrinsically tied to the brand care-abouts and good-ats.
But the bread and butter, what I get most excited about, is the creation of the brand “claim.” That’s what sets What’s The Idea? apart. I’ve been told WTI brand claims offer a bit of poesy or poetry. They are therefore more memorable. “Low cost provider. Best customer care. Most innovative.” These are not What’s The Idea? claims.
It’s made me wonder if one can tell a WTI claim apart from that of other brand strategy shops? What would a claim from an Interbrand or Landor look like next to mine? This is going to require a bit of research. I’ll take it as an action item and report back.
Maybe then we’ll do a side-by-side comparison for shits and giggs.