Brand planners ask a lot of questions. We gather so as to understand buying behaviors, preferences, culture and other odds and ends.  Over the weekend I came up with a new question for company and brand stakeholders I’d like to share.

“If you were asked to participate in a roast of your company/brand, what joke might you tell to get the biggest laugh?”

Now everybody is not a comedian, especially when put on the spot. Comedy and jokes, at least in my life, is best when serendipitous. On the fly.  Catching the interviewee off-guard is probably the best tact. Also, it doesn’t give them time to wash the comment or be corporately correct.   

Can’t wait to try out the new Q.

The life of the planner is fun, no?

Peace.