I’m a big Burger King fan.  Flame broiled has long been one of my favorite brand strategy elements. It’s visual. It’s olfactory. And it is an inherent (endemic) product quality. Flame-broiled differentiates Burger King.

When you drive by a Burger King, even sight unseen, you know you’re nearby. BK has made a wonderfully smart and experiential change to its stores that reinforces its flame broiled strategy – it has replaced traditional door handles with replica BBQ spatulas. With every visit you can’t help but be reminded of the flame broiled advantage.

This is genius brand management and genius brand strategy stewardship.

If anyone knows the originator of this idea, please the name.  Big move.

Peace