Content Socialist.

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My current company Teq is looking to hire a person who is part blogger, part videographer, part brand raconteur. At JWT there is a great writer and mind — Kyle Monson, whose title was Brand Journalist. Today, he is titled Editor and Content Strategy Director.  I like his previous cognomen better.  I’ve used the words Media Socialist a few times in my blog but never put a job spec together for it. Media socialist, to me, suggests all media are important and all parts of the target are important.  But my company is in the business of selling educational development, with the emphasis on selling, so I’m going to use the title Content Socialist, putting the focus on the message rather than the media.

The hire will have to manipulate readers and viewers with strong content, but that will only work if the content is good for the community – the tribe.  Too many social media professionals are about their brand and the pass along.  They should be about what’s good of the target community.  One of my guard rails for social is “be interested in what your target is interested in.” That’s social. 

Social media professionals will abound in corporate marketing departments in coming years. Soon, ours will have its first content socialist and I am ecstatic. Peace!