How low can you go?


Pepsi and Coke are fierce competitors in the next wave of non-carbonated drinks. The full product lines are rich and complex starting with soda at one end, moving down through the diet sodas and enriched waters ending at plain water. In between are various shades and flavors. The problem here is that people are going to realize at some point that water is free and as we move down the food chain from soda to water — with less everything – it’s getting a little silly. It just doesn’t make sense to pay for water.

That said, could there be a water product in our future where the bottle is half full? Half water, half air? Mountain air! I think I’m on to something here.