The Like button on Facebook is an opt-in endorsement. It was a good idea for these fast-twitch social media times. It was also a way for Facebook to serve smarter ads without looking like privacy hacks (both meanings). But that monetization things is getting in the way again, and it coming to Facebook in the form a something called “sponsored stories.” I don’t know all the nuances of the advertising offering but I do know that if you “like” something or “check-in” somewhere, Facebook is putting your face on a product endorsement.
Can you say slippery slope?
This one, IMHO, will have a shelf life of about 2 months. I don’t see it working and can imagine quite a backlash. Both for FB and the sponsoring advertisers. Time will tell, but this one doesn’t feel right. The influentials will have field day with this. And blame in on the ad guys. Peace!