I love testing this raggedy brain when it comes to prognostication, so I’m going to stick my neck out before I read the Pew Research study on Millennials and venture a predition.
People are a little like products. In the lifecycle of a product there are stages just as there are stages in life. In the first stage, infancy, the form is sponge-like, taking in everything and developing on all fronts. In adolescence, there is growth and testing — sticking fingers in electrical sockets – an amazing amount of learning and change. By the time people and products are Millennials they are still open to change but have become invested in their personalities. They’ve been around, yet they don’t always have the resources to do what they want. Let’s leave middle age and the autumn or harvest years for a later discussion.
The Pew Research Center Report on Millennials (the people, not the products) entitled “Confident. Connected. Open to Change.” looks at the demographic: late teens and 20 years old. It’s suitably named, albeit perhaps not completely seen through the steadied lens of our financially challenged times. (My take is that Millennials will be a little less confident, a little less open to change than the report states, but still quite connected.)
Marketing Planner’s Dream
Here’s the prediction: This group is a marketing planner’s dream. Especially so, because they’re amazingly attuned to usability. Millennials are open to new ways, yet judgmental. Product and marketing planners should be studying Millennials for everything: healthcare, energy, clean tech, diet. Everything. There will be some gems in this research report and many ideas to have ideas.
Tomorrow, my take on the report. Peace!