I use a brand planning rigor called the 24 Questions. It help me understand business fundamentals or lack thereof. Sales, unit sales, sales by channel, purchase process and lots of other things are covered. It helps inform the brand plan work – the work that is a little more positioning focused. More emotional.
Reading about new Microsoft CEO Satya Nadella got me thinking about what I would do on my first day on the job as a CEO. My guess is I would probably meet with my top c-suite officers and have them topline for me what they were most excited and concerned about related to current operations. As a good CEO, this would be all probe and all listen. If these meetings were 30-45 minutes, I’m sure only the important stuff would come out.
Typically in my role as a brand planner I do the same thing; but I don’t always meet with all the c-level execs. So it’s not a 360 degree view then, is it? We learn every day. This is my learning for February 7, 2014. Peace.
Off to Whiteface. A miraculous place. Wish me freshies.