More and more, technology startups are being purchased by multinationals to help large ships chug into the future. Owners in hot categories like self-driving cars, streaming video and alternative energy are cashing in daily as billion dollar companies purchase their intellectual property. It’s a tech thing. The purchased companies are small, 8-15 people, so prices aren’t crazy high, but the stock agreements make sellers happy.
This makes me think about my company. I am not a tech startup. What I offer, however, is in demand: A way to harness marketing power by strengthening ties and building preference among purchasing consumers. What I offer is a framework for business winning brand strategy. The secret sauce of the discovery process is “proof.” Ninety five percent of brand strategy firms, I’d venture, have discovery processes similar to mine: Interviews, research (primary and secondary), hierarchy of needs, stuff like that. But none look at proof, as a foundation.
I don’t expect large companies to buy What’s The Idea? Proof, my IP, is not technology. It’s not code. To many it’s ephemera. Process is hard to value.