Running barefoot.


The next big thing in running shoes will be bare feet. You heard it here first. Going commando below the ankles.  It’s so Amerind, so American (with a little Kenyan mixed in). When Under Armour decided the footwear and sneaker category is “dormant” and in need of another marketer, I knew I was right. 

I’m no physician, but you’ve got to know that running barefoot (gum, nails and glass aside) is better for your feet than running in some cheesy Chinese rubber and lace concoction. Runners who toughen their feet over time and go shoeless will enjoy better foot health, look way cooler and save money. It will happen. It’s just a matter of time. Don’t tell Nike. Peace!