Milk Monitor is an application available from the AppStore. It allows iPhone (and possibly iPad) toting moms to tap and record their babies milk consumption. The data can be stored, reviewed and trended at a later date. Apparently moms like to do this kind of stuff – typically using bits of paper and napkins when recording on the road. If you have a baby on your shoulder tapping is better than typing. If you are carrying a smartphone around anyway and recording this data helps – especially for fussy babies — this is a great application. Go iPhone! Go app developer!
Application development at the smartphone level is like life on another planet. There are currently 80 trillion apps (JK) for the iPhone today and about 6,000 for the PC (please don’t retweet, I didn’t count). Now most iPhone apps don’t get used, but that’s not the point. Some may. Some may help. Some will even save lives. And that’s cool.
Just as Twitter will open new doors for smart marketers, smartphones and their apps will open new rooms for marketers. The application developers who think like people first and coders second are the ones who will win.
The developer of Milk Monitor deserves congratulations two times: one for the app, one for the new bouncing baby she’s feeding. Peace!