AOL’s purchase of the Huffington Post 8 hours ago was very smart. I Googled my blog (whatstheidea+AOL) to see if I predicted said purchase but did not. Maybe I should use Bing. (Full disclosure, client. Hee hee.) Anyway, if AOL’s strategy is to provide the best content on the web, this is a great move. And I loved Arianna Huffington’s quote in the paper paper — her first as head of the new media property group — that she won’t let her politics get in the way of her job. Yeah right. That’s what makes the Huff Post great. She can put on her transformer hat when overseeing other media properties, but don’t change a thing on the Huff Post. Ima (pronounced eye-mah) have to start reading I guess.
And, oh, by the way, this story was not on the front page of the NY Times business section, it was on the front page. Just under the mast head. Geezer for important.
Tim Armstrong articulated the strategy to be a content leader… and he is delivering. Yahoo articulated the same strategy and is not. Nice move AOL. Nice move. Even Michael Arrington (TechCrunch) is probably smiling. Peace!