Name: Proof and Demonstration in Advertising.
Uploaded: 2016-10-24T07:47:55+00:00
Channel: Steve Poppe
Description: Smart advertising and branding make positive impressions on consumers by design. Impressions that predispose people to purchase. One of the cornerstones of the What’s The Idea? brand planning rigor is “proof.” The most powerful form of proof is the demonstration. As a kid growing up one of the better demonstration examples was for Crazy Glue

Brand Strategy. Steve Poppe, Founder.

Marketing

Proof and Demonstration in Advertising.

Steve Poppe - October 24, 2016

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Tag: Jason kinder ad

Proof and Demonstration in Advertising.