So it looks like the best player in college basketball this year may well be a young man named Zion Williamson. Want to know why I say that? Because he is more talented than his peers and I can remember his name. And you name can’t be remember, you are lost. If Zion’s name was Bobby, it would take some time to establish himself. If Lebron’s name was Lewis, it would also have taken more time to develop his brand. Beyond being blessed with wonder balling talent these two gents have great names.
Now you can make a case that Michael Jordan didn’t have a Magic name. And that would be accurate. He was another freak. But MJ was no overnight success, Not like Zion. In today’s social media world the path to greatness is enhanced by good game, a unique name, and a memorable name. Bol Bol is unique and memorable, for instance. Game? Not yet.
Go to YouTube and type the letter “Z.” Not much happens. Now add an “I.” Bam! Number two in the results. This is a kid who has now played in only one college basketball game.
Zion Williamson. A legend in the making. Naming is not an underrated component of branding.