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Marketing & Brand Strategy. Steve Poppe, Founder.
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Things we remember.

By
Steve Poppe
-
January 25, 2012
421
0

 

We remember beauty.

We remember new.

We remember rich.

We remember melody.

We remember funny.

We remember nature.

We remember poetry.

We remember pain.

We remember educators.

We remember warmth.

We remember charity.

We remember happy.

We remember love.

We remember triumph.

These are the things we remember.

 

These are the things consumers remember.

 

(I post this pseudo planning prayer once a year to remind myself.)

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Does P&G Have a Brand Strategy?

Steve Poppe - May 6, 2015
0
The world’s most powerful packaged goods company, Proctor and Gamble, seems to break the mold. For the life of me I can’t figure out its brand strategy.
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