Fast forward 12 years to a time when Amazon is an online geezer and Wal-Mart is the young, hip tech retailer. Am I tripping? Nope. How can it happen? Through strategy. Only through strategy.
What can Wal-Mart do to trump world-beater Amazon in online retail? First, it must look at customer care-abouts. Customers want fair prices. They want good value — products that will last. They want product accessibility: same day, same hour, delivered to any address. They’d like to be rewarded for loyalty. Predictive refills would be nice. Lastly, they’d love to remove some carbons from the earth’s footprint.
If Wal-Mart wants to out-Amazon Amazon, it needs to start thinking about these strategies. While Mr. Bezos is playing media mogul, cloud jockey and Steve Jobs, Wal-Mart should focus on the above care-abouts and blaze a new retail trail. Create a new retail equation.
The future is up for grabs. For everybody. Always has been.