When it comes to online social networks or communities, I vote “more.”  It is human nature to commune with like-minded individuals, so the growth of communities will tend to be toward more communities, with smaller villages of interest.  Dogster is a community of dog lovers/owners.  Is Muttster not in our future. And Pomeranianster?

In its infancy, social networking and its first sites are expectedly huge, but following the television model where we moved from 3 channels to 700, we have only just begun the shake out the possibilities.  And don’t forget, refined, no-waist targeting is a major plus for advertisers. 

Great copy cannot be developed consistently by consumers. Though a blind squirrel does, indeed, find an acorn every now and again…