Monthly Archives: April 2007
People have already demonstrated a desire to express themselves on the web; that’s what’s driving the social computing phenomenon. The problem is, there are still too many restrictions and limitations on the Web — not the least of which is that most people can’t build their own site. Without going all commercial on you, Zude solves much of that.
What does it take to be a salesperson? A car? A clean shirt? The ability to say “ask” rather than “aks,” or “you” rather than “youze?” That’s a start, I guess.
What does it take to be a great salesperson? Empathy? The ability to listen? Purpose and confidence? Believability? Yes to all.
What does it take to be a copywriter? A pen? Microsoft Word? A dictionary? A place that will run your ad? A reader? I reckon so.
What does it take to be a great copywriter? A heart? An ear? A nose (to smell the stale)? Experience with consumers? Experience selling? A steady hand? Huevos?
Yes, 7 times yes.
Words are powerful tools. We must choose each and every one wisely if we are to write great copy.