Dell’s marketshare is slipping…still. Dell has allowed its computers to be commoditized by its emphasis on price. Okay, those print ads are covered in features too — but for many approvers of computer brands, most of those features are like additives on a can.
Dell’s brand imprint is made daily by junk mail (oops, direct response,) catalogs, and full page ads showing 3 boxes, 6 prices and 125 feature bullets.
What’s the idea? What does Dell stand for?
I’m not suggesting they do ads with smiling kids holding laptops aloft in a field of green grass, but come on. Boxes and features? Who is Dell’s agency? Oh that’s right, they do it in-house. Hee hee.
It’s getting stale, and you are not a kid anymore. Mr. Dell, you need to open a window (lower case “w.”)