It’s been a couple of years since Bernie Madoff pounded the NYC elite, making off with their summer homes — and until now, you could feel it in the pages of The New York Times. Lots of ads disappeared. Then more ads. And finally more ads. There was a big reduction in luxury goods advertising and the pages of the Times were no longer filled with Avedon-type photographs of beautiful men and women dressed and accoutered to die for. Photos and ads were under-produced and unbecoming. Well, the ads in the Times are coming back — in number and refinement. And though some promise 30 and 40% off, advertisers are beginning to pump it up.
I know, I know, it’s almost holiday season but you can smell change in the luxury goods market. Could it be the leadership shuffle in Washington and the wishful thinking of the tax-burdened? Or has the string of Bernie been salved over? How about the quarterly reports from retirement accounts reclaiming lost ground? Yes, yes and yes. I’m no economist and I’m certainly not counting truck drivers in the truck stops along the highway, but at least in The New York Times the pages are beginning to show a bit more smile. Peace.