I’m always on the lookout for discovery questions that provoke interesting insights. Because a good deal of my discovery work takes place with corporate management and sales, I use a number of questions about business ideals, including perceived and real good-ats. Knowing what a company thinks it’s good at is critical to effective strategy and sell-in of that strategy.
Lester Wunderman’s obit was in the NYT today. Towards the end it spoke of his art collection. African Dogon art was his thing. Though not in the formal arsenal of questions I use for executives, I’ve been known to ask people about their “art.” Though I’ve never asked about an art collection. Hmm. Mr. Wunderman’s art collection has sparked some wunderment (sic).
Here’s a new discovery question:
“Fast forward 20 years and think about a room filled with company artifacts from today – a historic view of accomplishments, milestones, even art. What’s in that room?”
Can’t wait to try this one out.