In my blog I try to not be political. I save that for Twitter. If my political underwear is showing today, forgive me. I have a thought about moving the Affordable Care Act forward…helping insure many of the uninsured, focusing on preventative health care, and lowering overall cost.
It was reported today that the Californian insurance Exchanges are cranking. The especially good news is that the about 1 in 4 new signees are of the age between 18-34: part of the demo that is the healthiest and that will make the economics work better for other age groups.
Here’s the marketing idea. Target Millennials and make them early adopters. Many Americans have what I call Peter Pan Syndrome and would love to be forever young. Great grandmas on Facebook. Boomers with Fitbits. Xers drinking cold pressed juices. We follow the younger because they are in tune with what’s next.
If we create a flow of adoption among Millennials ahead of the rest of the market, and they do so for all the right reasons, perception among other age groups will chance. Especially if they are taking the moral high ground. (Underwear, sorry.) Millennials care more about the planet, they care more about sustainability, on average they are less xenophobic. Should they lead the way — even at the cost of opening their own smaller pockets — the floodgates will open. They will, they shall, and whoever is marketing these plans should target them. Peace.