Fast-Fashion is Fresh.

The concept of fast-fashion is really hot right now. Stores such as H&M, Zara and Forever 21 change their merch and styles with speed and grace. And it keep young buyers coming back. These retailers want to have fresh new looks on the shelves as soon as possible, so while mature retailers like The Gap slog predictably along, fast-fashion stores, typically from Europe and Asia, are flipping styles and generating traffic.  As much as kids today want to fit in, there is still an undeniable need for them to be seen as “out front.”  Certainly, for those Alpha males and females. Fashion is the one area where kids and young adults are willing to stretch their wings.
Gen Y is getting pretty sophisticated. They are an ADD demographic. Their video games age quickly, they don’t buy CDs because they move on after a 30 song plays, and even Facebook has been known to burn some kids out. 

It’s all about the fresh baby! (“Baby” isn’t fresh, is it? Yeah, I thought so.)