It’s a new world at the Ford Motor Company, or at least it should be. The recession changed things. The oil economy is changing things. BP has changed things. It’s time to let the Ford Explorer go. The move would be more than a symbolic gesture to the world that smaller, efficient cars are our future — it would give the company major cred as an agent of change. I know the new redesigned 2011 Explorer will target 25 miles per gallon on the highway, but those are not exciting mainstream numbers anymore. And touch screens aren’t a reason to buy a car.
The Ford Escape is your future in this class. It has a nice design, momentum, and it’s in synch with your other newer smaller offerings, the Focus and Fiesta.
Make the 2011 Explorer your swan song. A collectors piece for loyalists. Then put your engineers on to designing the next forward looking new model… one that captures the imagination of the U.S. buying public. The next Mustang. The next T-bird. A car that will lure back Toyota buyers. You have been playing offense and winning. Keeping the Explorer alive seems like defense. Peace!