Gooing Goggle.





No, that’s not a typo. Gooing Goggle is the obverse of Google’s new ad campaign “Going Google.” Ad campaign? Yes, ad campaign. Fueling its insatiable need to make mo’, mo’ money, Google is now targeting Microsoft Office with an out of character  campaign to promote Google Apps. The Going Google campaign will take many forms, including outdoor billboards, but most noticeably we’ll see it infect Twitter – a component will look more like a virus than viral.


This effort, if not shut down quickly, will do Google more harm than good. Going Google is fine, being told to go Google is ham handed (what ever that means). Google continues its pursuit of dominance in all things digital (Google Voice is next) and has  been drinking so much Kool-Aid they forget America and many countries dislike the overdog.   


Sorry Google, this effort is going to ratchet up your negs. Start watching the comments in the social stew. (Come on? Asking people to print out anonymous nuisance notes and pin them to bosses computers: “Please, please, please, can we go Google?)  You had better clean the goggles quickly.